So DC Comics appears to be dipping its feet into the inevitable waters of online publishing.
While I only briefly interned at Marvel back in the late 80s, I can't say I know much about comics publishing in 2007.
However, I have been working in the publishing industry for over a decade and I can tell you that traditional comics as a mass-market periodical format is pretty much breathing the last breaths of its long and illustrious life. This is actually the state of most, if not all, mass market printed periodicals.
Their fate has been sealed for about 8 years now and the death throes of print publishing are wailing. I give comics, and most other traditional daily, weekly, and monthly printed publications 5-7 years before they truly have to transition themselves to new business models.
The 2 main comics powerhouses, Marvel and DC, are already doing it but not in the way you may think.
The continued production of their stable of characters is now really all about maintaining copyrights while they attempt to transform themselves into "media" companies. There's a reason why Marvel has so many comics properties in film development. Not to mention both companies deals with Hasbro and Mattel for toys and others for video games.
The traditional superhero comic that is 22 pages and comes out monthly is wounded beast that is slowly bleeding to death.
The thing is... Zudacomics.com seems less like a means to transform the business model than an easy way for Time Warner to try and acquire more intellectual property.
I'd be a bit scared about submitting material to this site based off the fact that more corporations, including the big comic companies, really don't give a shit about the creators and are far more concerned with maximizing their profits. This definitely doesn't have the scent of anything really positive for the creator except perhaps a paycheck.
But that's business. And a paycheck is better than no paycheck.
Traditional comics is a dying business with a mostly late 20s to 40 year old demographic.
The next 10 years will be so interesting to watch.
The 90s, with the awful glut of comics shit and loser "collectible" speculation, will definitely go down as the last decade where printed comics material had a significant impact.
It'll be interesting to see how this all plays out.