I received an email this morning with a link to this advert.
I have a feeling that we'll be deluged with all kinds of "transformation" advertising above and beyond all the cross-marketing promotional crap for the the film itself.
And quite frankly, if there was ever something that could completely make me want to get the hell out of this sick toy collecting addiction it may be the forthcoming movie.
I already get, on average, four to five "Do you know there's a Transformers movie coming out?" questions directed at me on a weekly basis.