Disco Prime

I know you are all a bit younger than I am so you may not get this post but all I gotta say is this new Transformer Pillow case screams 1970s.

Look at the typeface for "Optimus Prime". It is based on a general typeface design that was so prevalent in the late 70s as to be forever tied to that era.

A similar version was used for the Logan's Run film logo.

I was kind of shocked to see it make a comeback since it screams 1977 to me.

I wonder if this was a designers joke or what.