I'll just mention this to get it out of the way now so I can move on to far more important geek-related things.
So some Transformers: Animated promo materials have popped up and Prime appears in it.
All I have to say... and you have to understand that this is where fanboys older than 12 may have a problem with it... this series was never aimed at you.
Don't believe me?
With Hasbro totally partnered with Cartoon Network and actually producing something homegrown, the template for this kind of show has been there for years now.
The Cartoon Network history of non-Adult Swim original programming gives you all you need to know about the likely visual style of this series.
Obviously this is one image. But this one image has all the essential development ideas that the entire new series likely is going with.
You, the over 12 set, are not the target market for this series. You never were.
You, the over 12 set, are not the target market for 90% of Cartoon Network's schedule. You never have been.
That's all I'm going to say on this.