So I was reading Wikipedia this morning and for some reason came across the Botcon entry.

Man these geeks are fast, as this entry has already been updated with this...

BOTCON 2006 EXCLUSIVE FIGURE CONTROVERSY In the Botcon 2006 program the page after the last comic panel contains a Q&A, one of the qustions was about convention souviniers. It listed Megatron and Waspinator for $80.00, and Laserbeak and Buzzsaw for $40.00. Many fans inquired about this issue and were told that it was a typo, however claiming this as a typo and not having the price at what was listed is an FTC (Federal Trade Comission) violation known as deceptive advertising, the toys were instead sold for $95.00 and $45.00 respectively. This made the convention 10,000 extra dollars, that the fans are owed. Whether this problem will be rectified has yet to be answered. The following quote is from The FTC website, a link can be found here.

The Federal Trade Commission Act allows the FTC to act in the interest of all consumers to prevent deceptive and unfair acts or practices. In interpreting Section 5 of the Act, the Commission has determined that a representation, omission or practice is deceptive if it is likely to: mislead consumers and affect consumers' behavior or decisions about the product or service.

In addition, an act or practice is unfair if the injury it causes, or is likely to cause, is: substantial not outweighed by other benefits and not reasonably avoidable.

Once they listed the price it does become a sticky issue.